Effective Date: June 4, 2026 Last Updated: June 4, 2026

Who We Are

This Privacy Policy describes how [Legal entity name — e.g., The Towers on Park Lane, Inc.] (“The Towers,” “we,” “our,” or “us”) collects, uses, and protects personal information through our website, thetowersonparklane.com (the “Site”).

The Towers on Park Lane is a resident-owned cooperative independent living community located at 1 Towers Park Lane, San Antonio, TX 78209. You can reach us at (210) 822-8722.

By using the Site, you agree to the collection and use of information as described in this Privacy Policy.

Information You Provide to Us

We collect information you choose to share with us when you:

• Submit our contact or inquiry form — including your first and last name, email address, phone number, and the contents of your message.
• RSVP for an event or request a tour — including your name, contact information, and the event or visit you’re interested in.
• Download materials — such as our community brochure or cost comparison worksheet, where contact information may be requested.
• Contact us by phone or email — we keep records of those communications so we can respond to you.

Providing this information is voluntary. If you choose not to provide it, you can still browse the Site, but we may not be able to respond to inquiries, confirm event reservations, or schedule tours.

How We Use Form Submissions

When you submit a contact form or event RSVP on the Site, your information is securely transmitted to our customer relationship management platform, WelcomeHome Software, where a prospect record is created. We use this record to:

• Respond to your inquiry and answer your questions
• Confirm event reservations and schedule tours or showings
• Follow up with information you’ve requested about residences, amenities, pricing, or cooperative ownership
• Keep accurate records of our communications with you

WelcomeHome acts as a service provider on our behalf and is not permitted to use your information for its own marketing purposes. We do not sell your personal information.

Information We Collect Automatically

When you visit the Site, certain information is collected automatically through cookies and similar technologies, including:

• IP address and approximate geographic location (city/region level)
• Browser type, device type, and operating system
• Pages visited, time spent on pages, links clicked, and referring website
• General interaction patterns, such as scrolling and navigation behavior

This information helps us understand how visitors use the Site so we can improve content, navigation, and performance. It is not used to personally identify you.

Analytics and Site Improvement Tools

We use the following third-party tools on the Site:

• Google Analytics 4 (GA4): Measures Site traffic and usage, such as which pages are visited and how visitors arrive at the Site. Google may set cookies and process data on servers in the United States. Learn how Google uses data at policies.google.com/technologies/partner-sites. You can opt out of Google Analytics using the browser add-on available at tools.google.com/dlpage/gaoptout.
• Google Search Console: Helps us understand how the Site appears in Google search results. This tool reports aggregated search data and does not collect personal information from Site visitors.
• Microsoft Clarity: Records anonymized session data such as mouse movement, scrolling, and clicks, and generates heatmaps showing how visitors interact with pages. Clarity automatically masks sensitive content entered into forms. Learn more at privacy.microsoft.com.

These tools use first-party and third-party cookies. We do not use this data to identify individual visitors, and we do not use it for targeted advertising.

Cookies and Your Choices

Cookies are small text files stored on your device. The Site uses cookies that are necessary for the Site to function, along with the analytics cookies described above.

You can control cookies through your browser settings, including blocking or deleting them. Disabling cookies may affect some Site functionality. Most browsers also offer private or incognito browsing modes that limit cookie storage.

Our Site [does / does not] currently respond to “Do Not Track” browser signals or the Global Privacy Control. [Confirm with development team before publishing.]

How We Use Your Information

We use the information described in this Policy to:

• Respond to inquiries, tour requests, and event RSVPs
• Provide information about residences, amenities, events, and cooperative ownership
• Operate, maintain, secure, and improve the Site
• Analyze Site usage to improve our content and visitor experience
• Comply with legal obligations

We do not sell personal information, and we do not share personal information with third parties for their own marketing purposes.

When We Share Information

We share personal information only in the following circumstances:

• Service providers: Companies that perform services on our behalf, such as website hosting, form processing, CRM (WelcomeHome Software), analytics (Google, Microsoft), and email delivery. These providers may access information only as needed to perform their services.
• Legal requirements: When required by law, regulation, legal process, or a governmental request, or to protect the rights, property, or safety of The Towers, our residents, or others.
• With your consent: In any other circumstance where you have given us permission.
  
  

Third-Party Websites and Services

The Site contains links to and embedded content from third-party services, including:

• Indeed.com — our careers page links to job postings hosted on Indeed. Applications are submitted through Indeed and governed by Indeed’s privacy policy.
• Google Maps — embedded maps on our contact page may set cookies and collect usage data subject to Google’s privacy policy.
• Embedded video — resident interview and community videos may be hosted by third-party video platforms that collect viewing data subject to their own policies.

We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policy of any site you visit through a link on our Site.

Data Retention

We retain personal information for as long as needed to respond to your inquiry, maintain our relationship with you as a prospective or current resident, and meet legal, accounting, or reporting requirements. Analytics data is retained according to the settings of each analytics provider.

How We Protect Your Information

The Site is served over an encrypted HTTPS connection, and form submissions are transmitted securely. We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, or disclosure. No method of transmission over the internet is completely secure, however, and we cannot guarantee absolute security.

Your Privacy Rights

Texas residents may have rights under the Texas Data Privacy and Security Act, and residents of other states may have rights under their state’s privacy laws. Regardless of where you live, you may contact us to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of follow-up communications at any time

To exercise any of these rights, contact us at [insert privacy contact email] or (210) 822-8722. We will respond within a reasonable timeframe and will not discriminate against you for exercising your privacy rights.

Children’s Privacy

The Site is intended for adults exploring independent living for themselves or a family member. It is not directed to children, and we do not knowingly collect personal information from anyone under the age of 13. If you believe a child has provided us personal information, contact us and we will delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, contact us:

The Towers on Park Lane 1 Towers Park Lane, San Antonio, TX 78209
Phone: (210) 822-8722